Two local-business concepts are live and ready to explore
Web Experience LabStart a project

AJ / DESIGN Local business website remodels

Good businesses deserve better websites.

We turn outdated, confusing, or underperforming websites into clear, mobile-first experiences that help local businesses get noticed—and chosen.

Explore the work Visit AJ Cyber Defense
02
Live concepts
GR
Built locally
100%
Mobile-first
PROJECT SIGNAL LIVE

THE REMODEL PRINCIPLE

“Keep what makes the business special. Remove what makes the website hard to use.”
Clarity94
Mobile flow91
Brand energy97
01

Every concept starts with the owner's real audience, offers, and next best action.

01 Selected work

Concepts built to start conversations.

Unofficial redesigns created independently for portfolio and outreach. Each one solves a specific business problem—not just a visual one.

Keke's Kitchen website concept preview01 Live concept

Restaurant · Grand Rapids

Keke's Kitchen

A mobile-first restaurant experience that puts real food photography, ordering, catering, and directions within one tap.

  • Real menu photography
  • Mobile ordering path
  • Catering conversion
View live concept
Devil May Duel website concept preview02 Live concept

Game store · Grand Rapids

Devil May Duel

A community-driven storefront built around discovery, weekly events, dueling-card energy, and a newsletter worth joining.

  • Event discovery
  • Community-first design
  • Newsletter strategy
View live concept

IN LAB What's next

The next transformations are already taking shape.

03
Load A Spud USAFood-first ordering & catering
Researching
04
Grand River MakerspaceMember showcase & project gallery
Planned

02 The approach

Small process. Serious intent.

A focused path from first impression to a website a business owner can actually picture using.

01 / LISTEN

Find the friction.

We review the current site, customer journey, mobile experience, and the actions that matter most.

02 / REMODEL

Build the proof.

We create a polished concept with real content, intentional hierarchy, and a clear conversion path.

03 / HANDOFF

Start the conversation.

The owner gets a live link they can explore, share, critique, or use as a starting point for the real project.

03 Working principles

Built with respect for the business behind the screen.

Honest by design. Concepts are clearly labeled and never presented as official or commissioned work.

Useful before flashy. Every visual decision supports a real customer action: order, visit, subscribe, book, or connect.

Ready for the real world. Responsive layouts, accessible structure, and clear content are part of the first version.

04 Start a conversation

Have a website that needs a second look?

Tell us what is not working. We'll help make the next move clearer.

business@ajcyberdefense.com